This Privacy Policy describes how Trek Travel, LLC and its affiliates collect, use, disclose and protect your personal information when you visit our websites, communicate with us, purchase trips or related services, participate in promotions or otherwise interact with us (together, the “Services”).

This site is owned and operated by Trek Travel, LLC, together with its affiliates including Trek Bicycle Corporation and its subsidiaries (“Trek Travel”, “we”, “us” or “our”).

By using our site or our Services, you acknowledge that you have read this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our site or Services.

1. Who We Are and Scope of This Policy

For visitors located outside the European Economic Area (EEA), the United Kingdom (UK) and Switzerland, Trek Travel, LLC, based in the United States, is primarily responsible for your personal information collected through the Services.

For visitors located in the EEA, UK or Switzerland, Trek Travel, LLC is the controller of your personal data in connection with the Services described here. Trek Bicycle Corporation, Electra Bicycle Company, and your local Trek retailer will act as separate controllers for any Trek-related marketing communications they send to you.

This Privacy Policy applies to information we collect:

– On this website and any other websites we operate that link to this Privacy Policy.

– Through your communications with us (for example, by email, phone, post or via online forms).

– When you purchase or participate in Trek Travel trips, services or promotions.

This Privacy Policy does not apply to third-party websites, services or applications that we do not own or control, even if they link to or from our Services.

2. Information We Collect

We collect two general types of information from users:

1. Personal data (such as names and email addresses); and
2. Aggregated and usage data (such as information about traffic patterns on this site and how visitors interact with our Services).

2.1 Personal Data

We collect personal data when you provide information to us. This may include when you:

– Register for electronic newsletters or other membership services;

– Answer surveys or provide feedback;

– Register to bid on items available at an online auction;

– Register for contests and other promotional opportunities;

– Create an account on our site;

– Purchase trips or related services on this site;

– Communicate with us by email, phone, mail or through our online contact forms.

Depending on the interaction, the personal data we collect may include:

– Name;

– Email address;

– Mailing address;

– Daytime phone number and/or mobile number;

– Country of residence;

– Trip preferences and booking details;

– Payment information (such as credit card details, which are used solely for payment processing);

– Account credentials (for example, username and password);

– Communications you send to us, such as emails, letters, or other correspondence.

When you register, request information, or make purchases on this site, we generally need you to provide your name, email address, mailing address, day phone number and credit card information (only when purchasing a trip or related services), as well as create a username and password. In addition, if you send us personal correspondence, such as emails or letters, we may collect such information into a file specific to you.

When you consent to provide your personal information to us, that information is stored in the United States and may also be accessed from other countries as described in the “International Data Transfers” section below.

2.2 Aggregate and Usage Information

Aggregated information, such as which pages users access and information volunteered by users (for example, survey information and/or site registration information), is collected through various methods.

In the course of using our site, we also automatically track certain information about you. This information may include:

– The URL that you came from and the URL you go to next;

– What browser and device you are using;

– Your IP address;

– Date and time of access;

– General location information derived from your IP address;

– How you interact with our site (for example, pages viewed, links clicked, time spent).

An IP address is a number that is automatically assigned to your computer whenever you’re surfing the web. Web servers, the computers that “serve up” web pages, automatically identify your computer by its IP address when you request a page from us, and our servers log your IP address.

We do not, as a matter of routine, link IP addresses to anything personally identifiable. As a result, although your session will be logged, you will typically remain anonymous to us. However, IP addresses may be treated as personal data under certain laws (for example, in the EU/UK) and may be used in combination with other information to identify you in limited circumstances (for example, for security, fraud prevention or to comply with legal obligations).

3. Cookies and Similar Technologies

3.1 How We Use Cookies

This site uses “cookies” and similar technologies to collect information.

A cookie is a small data file that most major websites write to your hard drive for record keeping purposes when you visit them. Cookies allow us to:

– Measure activity on the various areas of this site;

– Improve your user experience (for example, by remembering your login details or viewing preferences);

– Allow you to visit various parts of this site without re-registering;

– Understand which areas of the site are popular and which are not;

– Improve our Services and tailor content to your interests.

We do not use cookies to retrieve information from your computer that was not originally sent in a cookie.

We use different types of cookies:

– Strictly necessary cookies: required for the operation of the site (e.g., to allow you to log in or use a shopping cart).

– Analytics and performance cookies: help us understand how visitors use our site (e.g., which pages are visited most often) so we can improve our Services.

– Advertising and social media cookies: may be used to deliver relevant advertising or allow you to share content on social media platforms.

You may also receive cookies from our advertisers or other third parties; this is standard in the internet industry. We do not control these cookies, and they are not subject to this Privacy Policy.

3.2 Cookie Consent (EEA/UK/Switzerland)

Where required by applicable law (including the GDPR and ePrivacy rules in the EU/EEA and UK), we will ask for your consent before placing non-essential cookies (such as analytics or advertising cookies) on your device.

You can manage your cookie preferences:

– Via our cookie banner or cookie-settings tool, where available; and/or

– Via your browser settings (most browsers are initially set to accept cookies but can be configured to refuse them or to alert you when cookies are being sent).

Please note that if you choose to refuse cookies, some parts of the site (such as member-only areas, shopping, contest and game areas) may not function properly.

3.3 Google Analytics and Similar Tools

We may use tools such as Google Analytics to help us understand how users interact with our site. These tools use cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends.

You can typically opt out of Google Analytics by using the tools provided by Google (for example, the Google Analytics opt-out browser add-on) or by managing your cookie preferences in our cookie banner or in your browser settings.

4. How We Use Your Information

We use both the personal data and aggregated/usage information we collect for multiple purposes, including to:

– Process orders and bookings, and provide trips and related services;

– Fulfill prizes and administer contests and promotions;

– Handle customer service inquiries and information requests;

– Provide membership services and account administration;

– Communicate with you about your account, bookings, transactions, and any issues related to the Services;

– Track and verify compliance with our policies as well as applicable federal, state, local and international laws;

– Analyze usage of our Services and improve the content and functionality of this site;

– Perform system administration activities and troubleshoot technical issues;

– Customize the content and layout of this site for individual users;

– Monitor, prevent and detect fraud, security incidents and other malicious activities;

– Enforce our Terms of Use and other agreements.

4.1 Marketing and Promotional Communications

We may use your personal data to:

– Notify you about updates to this site or our Services;

– Send you promotional offers or opportunities that we believe will be of interest to you;

– Provide you with newsletters and other marketing communications about Trek Travel, Trek Bicycle Corporation, Electra Bicycle Company, and Trek-related products or services.

We will always try to provide you with an opportunity to decline marketing when such information is requested from you online. If you later decide you would rather not receive marketing information, you can:

– Use the unsubscribe link in our marketing emails;

– Change your account preferences on the applicable portion of this site; or

– Email us at newsletter@trektravel.com and clearly state that you wish to unsubscribe from marketing communications.

If you email us at newsletter@trektravel.com requesting an unsubscribe for an email account, the requesting email must come from that particular email address in order to verify that the request is valid and to protect your personal information. If you continue to have issues, respond to the email you received or contact us at newsletter@trektravel.com describing your issue in detail.

4.2 Communications Consent (Marketing Sharing)

Where required by law, we will only send you marketing communications and share your personal information for marketing purposes with your consent.

If you give us your consent:

– You agree that Trek Travel, LLC may collect and use your personal information to send you Trek Travel marketing communications (for example, by email).

– Your data will be transferred to the United States, and Trek Travel, LLC will act as the controller of your data for these purposes.

– You also agree that your personal information may be shared with Trek Bicycle Corporation and Electra Bicycle Company so that they may send you Trek-related communications.

– You also agree that your personal information may be shared with your local Trek retailer so they may contact you with Trek-related communications. Trek retailers may contact you using the contact details you provide, including emails, phone calls, text messages, mail, and WhatsApp communications, where permitted by applicable law and subject to any additional consents that may be required in your country.

You can withdraw any of these consents at any time, for example by:

– Using the unsubscribe link in an email; or

– Contacting Trek Travel using the contact details provided below.

Withdrawal of consent will not affect the lawfulness of processing based on consent before its withdrawal.

Trek Travel does not sell, trade, or rent personal data to third parties. More information, including details about international data transfers outside the EEA, UK and Switzerland, the safeguards used, and your privacy rights, is available in this Privacy Policy.

5. Legal Bases for Processing (EEA/UK/Switzerland)

Where EU, EEA, UK or Swiss data-protection laws apply, we rely on one or more of the following legal bases to process your personal data:

– Performance of a contract: for example, to process and manage your trip booking, handle payments, and provide customer service.

– Compliance with legal obligations: for example, to comply with accounting, tax or regulatory obligations or to respond to lawful requests from public authorities.

– Legitimate interests: for example, to improve our Services and website, prevent fraud, maintain the security of our systems, and send you service-related communications. We only rely on legitimate interests where they are not overridden by your interests or fundamental rights and freedoms.

– Consent: for example, when you agree to receive marketing communications from Trek Travel, Trek Bicycle Corporation, Electra Bicycle Company or your local Trek retailer, or when we use non-essential cookies and similar technologies. You may withdraw your consent at any time as described in this Privacy Policy.

6. Disclosure of Collected Information to Third Parties

We do not sell, trade, rent or otherwise provide your personal data to third parties without your prior permission, provided that “third parties” does not include:

– Our affiliates (such as Trek Bicycle Corporation and Electra Bicycle Company);

– Our licensees, partners and local Trek retailers;

– Our website hosting providers and other service providers who assist us in operating this site and providing trips or related services (for example, payment processors, IT and security providers, mailing houses, analytics providers).

These parties are permitted to use your personal data only as necessary to provide services to us and are required to protect your information in accordance with applicable law.

We may also share:

– Your personal data with local partners such as hotels, tour operators and transportation providers as reasonably necessary to operate your trip;

– Your data in an aggregated or anonymized format (which does not identify you personally) with third parties for advertising, research or promotional purposes;

– Information as necessary to cooperate with law enforcement inquiries, comply with legal obligations, or to enforce our legal rights (including those of our affiliates and partners) or the rights, property or safety of our users or others.

7. International Data Transfers

We are headquartered in the United States and many of our service providers and partners are located there or in other countries outside the EEA, UK and Switzerland. This means that your personal data may be processed in countries whose data-protection laws may not be equivalent to those in your home country.

Where the GDPR, UK GDPR or similar laws apply, we will ensure that any such international transfers are made in compliance with applicable legal requirements. This may include:

– Transferring personal data to countries that have been recognized as providing an adequate level of protection by the European Commission or UK authorities; and/or

– Using standard contractual clauses or other appropriate safeguards approved by the European Commission or UK authorities.

You can contact us using the details provided in the “Contact Us” section if you would like more information about the safeguards we use for international data transfers.

8. Data Retention

We retain personal data for as long as reasonably necessary to fulfil the purposes for which it was collected, including:

– To provide Services you have requested (such as booked trips);

– To comply with legal, regulatory, tax, accounting or reporting requirements;

– To resolve disputes and enforce our agreements;

– To maintain business and financial records in accordance with applicable legal requirements.

Where we process personal data on the basis of your consent, we generally retain the data until you withdraw your consent, unless we are required or permitted by law to keep it longer (for example, to establish, exercise or defend legal claims).

9. Security

The security of all personally identifiable information associated with users of this site is of great concern to us. We implement a variety of technical and organizational security measures designed to maintain the safety of your personal information and protect it against accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access.

For example:

– When credit card information is transmitted, we use encryption technology;

– We do not store credit card information after your payment has been processed;

– Any account information you enter on this site is password-protected so that only you can access it (unless you choose to share it with others).

You should not divulge your password or user identification number to anyone, and you are responsible for keeping this information confidential.

Unfortunately, no data transmission over the Internet or storage system can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk.

10. Your Choices: Marketing and Cookies

You have several choices regarding how we use and share your information:

– Marketing emails: You can opt out at any time by clicking the “unsubscribe” link in any marketing email or by changing your account preferences or emailing us at newsletter@trektravel.com.

– SMS, phone and other direct marketing: To opt out, follow the instructions included in the communication or contact us using the details below.

– Cookies and similar technologies: You can manage your cookie preferences through our cookie banner/settings or via your browser settings. Note that blocking cookies may reduce the functionality of the site.

11. Your Privacy Rights

11.1 General Rights

Depending on where you live, you may have certain rights in relation to your personal data under local law. These may include the right to:

– Request access to the personal data we hold about you;

– Request correction of inaccurate or incomplete personal data;

– Request deletion of your personal data;

– Object to or request restriction of the processing of your personal data;

– Request the portability of your personal data.

We will respond to your request in accordance with applicable law. For security reasons, we may need to verify your identity before acting on your request.

If you send us an email requesting access, deletion or other privacy-related actions, the requesting email must come from the specific email address associated with your personal information in order to verify that the request is valid and to protect your personal information. We reserve the right to request additional identity verification before releasing or deleting any data.

In order to protect your information and because people may have the same name, we will only provide or delete personal information associated with such specific email address. We will not delete the personal information of a person who still owes a debt to Trek Travel or Trek, as it is considered personal information related to an ongoing transaction and we may need to retain it to comply with legal obligations or to establish, exercise or defend legal claims.

You can exercise your rights by contacting us at newsletter@trektravel.com or using the other contact details below.

11.2 Additional Rights for Residents of the EEA, UK and Switzerland (GDPR)

Where the GDPR, UK GDPR or similar laws apply, you have the following rights in relation to your personal data (subject to applicable legal conditions and exemptions):

– Right of access – To obtain confirmation as to whether we process your personal data and, if so, to receive a copy and certain information about it.

– Right to rectification – To have inaccurate or incomplete personal data corrected.

– Right to erasure (“right to be forgotten”) – To ask us to delete your personal data in certain circumstances (for example, where it is no longer needed for the purposes for which it was collected, or you withdraw consent and there is no other legal basis for the processing).

– Right to restriction of processing – To request that we restrict the processing of your personal data in certain cases (for example, while we verify the accuracy of data you contest).

– Right to data portability – To receive your personal data in a structured, commonly used and machine-readable format, and to have that data transmitted to another controller where technically feasible.

– Right to object – To object at any time to the processing of your personal data where we rely on legitimate interests, and to object at any time to the processing of your personal data for direct-marketing purposes (including profiling related to direct marketing).

– Right to withdraw consent – Where we process your personal data on the basis of your consent, you can withdraw that consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please contact us at newsletter@trektravel.com or using the contact details below. We aim to respond to all valid requests within one month, or within any other period required by applicable law.

You also have the right to lodge a complaint with your local data-protection authority if you believe that we have not handled your personal data in accordance with applicable law. A list of EU supervisory authorities is available from the European Data Protection Board, and the UK supervisory authority is the Information Commissioner’s Office (ICO).

11.3 California Residents (CCPA and Similar Laws)

If you are a resident of California, you may have certain rights under the California Consumer Privacy Act (CCPA) and similar laws. Subject to certain exceptions, California residents have the right to:

– Request that we disclose the categories and specific pieces of personal information we have collected about you in the last twelve (12) months;

– Request that we delete the personal information we have collected from you;

– Request information about the categories of personal information we collect, the categories of sources from which we collect it, the business or commercial purposes for which we use it, and the categories of third parties to whom we disclose it;

– Not be discriminated against for exercising your CCPA rights.

California residents may make CCPA-related requests by:

– Emailing us at newsletter@trektravel.com; and/or

– Calling us toll-free at 866-464-8735.

If you send us an email requesting deletion or access to personal information, the requesting email must come from the specific email address associated with your personal information in order to verify that the request is valid and to protect your personal information. Because people may have the same name, we will only provide or delete personal information associated with such specific email address. We will not delete personal information that we are required to retain under applicable law or that is related to an ongoing transaction (for example, if you still owe a debt to Trek Travel or Trek).

As noted above, the easiest way to stop receiving emails is to click “unsubscribe” at the bottom of any of our emails or to change your account preferences.

12. Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children under the age of 16 (or another age as defined by local law) without appropriate parental or guardian consent. If we learn that we have collected personal information from a child without such consent, we will take reasonable steps to delete it as soon as possible.

If you believe that we may have collected personal information from a child, please contact us using the details below.

13. Links to Other Sites

This site may contain links to other websites that are not operated or controlled by us. For instance, clicking on an advertisement may take you away from this site and to an entirely different site. This includes links to advertisers, bicycle-related companies, content providers, and business partners, who may use our name and/or logos as a result of a co-branding or other agreement.

These sites may send their own cookies to you and may collect data and make uses of it that we would not. We do not control these sites, and we are not responsible or liable for their privacy practices, content or security. We encourage you to read the privacy policies of any site you visit.

14. Changes to This Privacy Policy

We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time to reflect changes in our practices, legal requirements, or for other operational reasons.

When we make changes, we will:

– Post the updated Privacy Policy on this page; and

– Update the “Last updated” date at the top of this Privacy Policy.

Your continued use of this site and our Services following the posting of changes to this Privacy Policy will signify your acceptance of the revised terms. If we make material changes, we may also provide you with additional notice (for example, by email or by a prominent notice on our site) where required by law.

15. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise your privacy rights, please contact us at:

Trek Travel, LLC

[Insert postal address]

Email (general/privacy & marketing):

newsletter@trektravel.com

Telephone (U.S.):

Toll-free: 1-866-464-8735

International: +1 608-255-8735

Accessibility:

If you need assistance with accessibility relating to Trek Travel’s website or if you have feedback on how accessibility to the website can be improved, please call us toll-free at 1-866-464-8735 or email us at accessibility@trektravel.com.